Hey Hannah, Here is the answer to Your Question:
A customer engagement strategy is a plan to increase customer satisfaction by having more positive interactions with them. It can be through any channel like social media, email, websites, community forums, from in person, to online, to over the phone.
It is the process of interacting with customers through a variety of channels and strengthening your relationship with them. For many businesses, this process begins with the first interaction and extends beyond the point of purchase.
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