According to my opinion, “It totally depends on the business you have. Email works great for long, in-depth customer communications. Whereas text message marketing is best for short messages, calls to action, and immediate engagement. This means SMS is great for delivery notifications, appointment reminders, out-of-office messages, and more. The facts, statistics say and research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. Furthermore, 75% of people have suggested that they’d be happy to receive an offer via SMS – this is why 65% of marketers say that SMS marketing is a “very effective” method for them. But for a long-term business email marketing will always be the best source.
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