Here is your answer…..
There are various KPIs I consider important to measure performance. It is important to target the right KPIs to get the desired result.
Some of my important KPIs are:
1) KPIs for Reach
Followers or Subscribers count, Number of Impressions, Amount of traffic to the website, Audience growth rate, Post reach, Share of voice.
2) KPIs For engagement
Number of Likes, Number of Shares, Number of Comments, Number of Mentions, Average engagement rate
3) KPIs for conversion
Sales revenue, Conversion rate, click-through rate.
Hope it will help you.