Your holiday marketing can make or break your sales for the season so it’s important to take it seriously and use the holiday marketing tips below to increase the number of customers your small business gets
1. Take Part in Black Friday, Cyber Monday Sales
All of your competitors will be taking part in Black Friday and Cyber Monday sales and in order to keep up you’ll have to as well. To do this, decide what discounts and promotions you want to offer during the two massive shopping days, maybe consider extending the sales through the entire weekend following Thanksgiving for some extra sales.
2. Adjust Your Social Media for the Holidays
Strategic social media use is one of the most effective—and affordable—ways to reach your audience. Instagram in particular ranks as the number one most successful non-paid platform for acquiring new customers, according to the Holiday Ecommerce Revealed study from Shopify.
3. Partner With Other Businesses
Team up with another business to offer cross-business discounts, distribute coupons for certain products, or give promotional gifts with purchases above a specific threshold.
4. Publish Helpful Holiday Content
If your company publishes a blog or digital newsletter, the holidays are a perfect time to create content that caters to your customers’ holiday needs.Kuba Koziej, CEO and co-founder of Zety, a career resource site, created a Christmas-themed career guide last year.
5. Take Advantage of Ad Retargeting
You don’t have to stretch your advertising budget to see results—just get more resourceful with the methods you already have.
6. Start a Targeted Email Campaign
One of the simplest holiday marketing tips is to reach out to the people who’ve already expressed interest in your business, it’s also a marketing tip you can apply year-round.
7. Collaborate With Bloggers
Shoppers are actively looking for gift ideas during the holiday season, and many of them turn to others for recommendations. To get your business in front of more customers, consider a trade collaboration with people who have large platforms.
8. Partner With a Local Charity
People like supporting businesses that share their values. This holiday season, consider partnering with a local charity to give back and boost sales. Depending on what you sell, you could do a one-for-one donation for specific items or donate a percentage of each purchase to an organization.
9. Decorate Your Business
To help get customers in the giving mood you can decorate your business for the holidays. This is one of the least expensive holiday marketing tips and you can even reuse the decorations from year to year if you’re careful with them and store them properly.
10.Host a Holiday Event
Hosting a fun, memorable evening for the community can help draw in customers and generate sales. You don’t have to spend a lot of money on decorating or catering, either—extended store hours, a cozy ambiance, and free snacks and beverages go a long way.
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- This reply was modified 1 week, 3 days ago by Benton.