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Simply stated, traditional marketing strategies and tools burden marketers with several challenges—including goal-setting support, stand-alone tools, and disparate metrics:
Lack of goal-setting support. With non-integrated tools, it’s easy to focus on the individual components and their metrics, but not to focus on the larger business goals that unify campaigns.
Stand-alone tools. Most marketing tools are siloed, forcing marketers to manage different parts of their campaigns in different places. While each piece of technology may work well, making them work together can be frustrating and the inefficiency can waste valuable time and opportunities.
Disparate metrics. Different tools come with their own set of analytic reports. Without unified metrics, it can be difficult to determine the true impact of marketing campaigns.
Conversely, running campaigns in HubSpot gives marketers several powerful advantages—including goal-setting, centralized campaign management, and easy reporting:Set concrete goals. Campaigns in HubSpot start with setting goals using the Goals App to set larger marketing goals and then track them for each individual campaign. This gives companies essential focus and valuable campaign-nurturing support.
Central campaign management. Because HubSpot is an integrated marketing software platform, it easily manages entire marketing campaigns versus leaving marketers struggling to coordinate the many pieces of campaigns.
Easy reporting. HubSpot’s integrated analytics make it easy for marketers to take all content from a marketing campaign and compare it across channels versus struggling to cobble together disparate reports.
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