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CRM and marketing automation tools are not the same but complementary to each other. You must understand the fine line difference between these two tools. While CRM has been mainly designed for sales purposes, an automation tool is designed for marketers mainly. You can use the combination of marketing automation and CRM for startups, small businesses, and even enterprise businesses to get more leads and close more deals.
CRM and marketing automation tools complement each other and offer some shared functionalities. And that’s why it’s best not to compare them with the intent of choosing one over the other. For most businesses, a combination of both works best; your business might benefit from the same. While marketing automation allows you to manage digital campaigns and prioritize leads, CRM enables sales reps to manage these leads and opportunities.
I recommend that you evaluate CRM solutions and marketing automation solutions each on their own merits, and figure out what works best for your business.
Hope this helps. I generally follow kuware.com for Marketing related info.
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