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I’ve installed your HubSpot WooCommerce integration plugin and noticed that there were some lists and properties related to abandoned cart. Can you tell how these things will help recover abandoned carts at my store.
Thanks for asking.
The best way to recover abandoned carts is to send emails to the users and remind them about the products they left in their carts.
Here, our HubSpot WooCommerce integration helps you by offering an Abandoned Cart contact list, a workflow for the same, and some properties.
When you install the plugin, you can create the abandoned cart list. This list will store the contact information of each user who added a product to their cart but didn’t buy it. Once they abandon their cart, their data will be synced over HubSpot.
You can then use the abandoned cart workflow to send automated emails to those cart abandoners. And those emails will contain every detail like the product they left in their cart, cart URL, total value, etc.
And all these values will change dynamically and this will happen because of the properties.
To sum up, in brief, I’d say:
1. Create some abandoned cart recovery email templates. These templates will fetch the abandoned cart details and display them dynamically for every user.
2. Then use the abandoned cart recovery workflow provided in our plugin.
3. Target all the contacts that are enrolled in the Abandoned Cart list in our plugin with the email templates.OK, that makes sense. But I have another doubt. Once a customer completes his purchase, how he’d be unenrolled or moved out of your abandoned workflow or list?
There is a contact property for this called Current Abandoned Cart. If the value of this property is set to Yes for a specific contact, that contact will be enrolled in the workflow. Once the contact has completed the purchase, you can set the property to No, which will remove the contact from the workflow.
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