Why does Marketing Automation fail?

[Shane Watson07]

Hey folks,

I hope you all are well…

Can you please tell me why does marketing automation fails sometimes?

 

[Anna Morris]

One of the most common reasons marketing automation fails is a company isn’t actually solving for their entire funnel — in other words, they’re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads.

If you’re struggling to fill the top of your funnel, stop reading this, and read this guide to corporate inbound marketing instead to help address your demand generation needs. If you have enough lead volume to make marketing automation worth your while, keep reading:

https://blog.hubspot.com/marketing/why-marketing-automation-fails-common-reasons

[Author]

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