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It is a valid question from the list of marketing automation questions; the importance of social presence needs no explanation. However, when you invest in automating your marketing strategies, it is better to see if it can enhance your social presence. Can you reach out to a better and targeted user base through your social media profiles using your automation tool? If yes, then smash it! Look for features like RSS feed auto-updates, auto-engagements like comments, follow-backs, and likes. P.S. Aritic PinPoint now has all these features + more (like social bots, social calendars, etc.)
The HubSpot Sales Outlook desktop add-in allows you to track and log emails and use some of the HubSpot sales tools directly in your email account. This add-in is for Windows only.
Once installed correctly, the add-in will appear in the main ribbon of your Outlook desktop account.
If you want to read more click here.